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02The ProgrammeSardar Fateh Singh Academy

One venture.Three months.Five capabilities.

At a glance

Duration
Three months
Format
Fully in person
Time
10 AM to 1 PM
Days
Monday to Saturday. Sunday off.
Teaching
Fateh Paji, personally
Work
One real venture

This is a complete three-month programme, taught fully in person at a physical campus. One cohort runs at a time.

The capability stack

One person. Five connected capabilities.

  1. 01

    Market

    Get the right attention for something worth offering.

  2. 02

    Sell

    Turn attention into a conversation, and a conversation into a decision.

  3. 03

    Build

    Make the website, the system, the product that actually delivers.

  4. 04

    Intelligence

    Use AI, agents and automation to multiply what one person can do. It runs through everything else.

  5. 05

    Create

    Give the work its voice, its look and its credibility.

Each candidate works on one real venture, carried through the entire programme.

Everything taught is applied to it, so that Market, Sell, Build, Intelligence and Create stop being subjects and become the parts of one working system.

The aim is not mastery of five professions. It is broad, practical, working capability: enough to take an idea from a question to something that runs.

Three phases

It unfolds in three phases.

01

Foundation

Think and position. Learn to see a problem commercially, work fluently with AI, understand the market and the customer, and define the venture, the brand and the offer.

02

Build

Make the machine. Put the venture into the world: the site, the systems, the first live campaign, the creative work, and the automation that supports it.

03

Operate

Run it in the real world. Read what the data is saying, fix what is not working, sell with conviction, and set the venture up to keep running.

The working loop

The work follows a single loop.

  1. 01Understand
  2. 02Design
  3. 03Build
  4. 04Market
  5. 05Sell
  6. 06Measure
  7. 07Learn
  8. 08Improve

The outcome

The Capability Dossier.

The work comes together in a Capability Dossier: a record of the venture and the work behind it, with real results shown as they are. It is evidence of what you have built, not only a statement of what you have attended.

The room

For three months, he is in the room.

Teen mahine. Main class mein hoon.

Guest lecture nahi. Recording nahi. Kisi aur trainer ko batch handover nahi. Pehle din se aakhri din tak, main khud sikhata hoon, aur main khud yahin hoon.

Fateh Paji

Fateh Paji personally teaches and remains personally involved throughout the complete three-month programme. It is not delivered through recordings, from a distance, or by a series of other instructors.

One cohort. One room. One fixed morning, from 10 AM to 1 PM. The same person teaching you, from the first day to the last.

Understand The Standard